Focusing on listening, inspiring and connecting.
We immerse ourselves in your sports organization’s challenges so that together we can find the most effective solutions. Whether you represent a local sports club, a national or international federation, an Olympic committee or a professional league, we offer customized services that perfectly fit your specific needs.
We build bridges between supply and demand, from improving data analytics and strengthening fan engagement to promoting sustainability and exploring new areas such as e-sports. Our network of specialized solutions can help your organization not only to survive, but excel in a competitive environment.
Listening
Inspiring
Connecting
We focus on the 8 Sports Industry trends
Local
We offer an integrated solution covering all aspects of a vital working environment.
National
From start to finish, we take the lead in the process towards a vital working environment.
International
We develop programmes tailored to your organization specific needs and goals, ranging from basic packages to intensive coaching with in-depth analysis and ongoing support.
Performance Analytics
Fan Engagement
Smart Stadium
eSports
Immersive Training
More Trends
Cities active
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Sutainable solutions
Industry Trends
Our network of specialized solutions can help your organization
We build bridges between supply and demand, from improving data analytics and strengthening fan engagement to promoting sustainability and exploring new areas such as e-sports. Our network of specialized solutions can help your organization not only to survive, but excel in a competitive environment.
By joining our Community you will receive:
You receive a free digital magazine with solutions within the themes and in the community we share as many reports and presentations as possible.
You can also ask questions if you have specific challenges that you want to be helped with.
In what Sports Industry are you active?
Performance Analytics
To enhance performance and improve decision-making, coaches, and athletes strive to understand which actions lead to success during the game. Performance analytics tools measure a broad range of data, highlighting which processes need to be improved during sports strategy planning. Video and motion analytics provides statistics about areas such as the position of the ball, player movement and involvement, time of a particular action, and the outcome of such action.
Wearables such as data-tracking wristbands, equipment-embedded sensors, and smart clothes offer precise information about athletes’ actions, force, and accuracy as well as predict injury risks. This enables evidence-based decisions before and during games.
Fan Engagement
Fans contribute to the sport in various ways from physical support at the sports event to buying merchandise. This is why building relations with them is important for continued loyalty. To boost fan engagement, clubs implement various technologies such as blockchain for transparent communication and video sharing, biometrics identification, and AI-powered smart chatbots.
Live event holograms use immersive technology and engage fans by providing an opportunity to talk with their favorite sports star from any part of the world. Fan engagement is also prevalent in eSports. Startups create sports fan platforms to build an eSports community, exchange sports highlights, and for clubs to hear the voice of their fans.
Smart Stadium
Stadiums and venues for sports events are considered the best place to feel the atmosphere of the match and support favorite teams. However, fans’ preferences are changing and many now choose to watch the game on TV. To improve the fan experience at stadiums, sports tech startups are integrating technologies that provide additional features for the in-venue match experience. AI-based crowd sentiment analysis quantifies the level of fun attendees are having by tracking their emotions during the game.
Drones simplify cleaning and snack delivery to the seat at the stadium. Further, the Internet of Things (IoT) improves the smart stadium connectivity and bandwidth at the stadium allowing attendees to check in fast, find parking spots, or use any apps without waiting.
eSports
eSports continues to grow in popularity due to the advances in next-generation solutions in the industry. Growing smartphone access is lowering barriers to the eSports industry as can be seen by the popularity of free-to-play competitive games such as PUBG Mobile. Technologies such as computer vision provide detailed information about the gamers’ decisions and tactics during the match. AI allows eSports bookmakers to create more accurate odds and increase their profits, while bettors will have a higher win ratio due to the provided in-depth analysis of game data.
Immersive Training
To improve athlete performance, practice new tactics, and train for matches, coaches, and sportspersons are adopting immersive training technologies. Virtual reality (VR) allows players to train and time and recreate live sporting events through the simulation of a realistic environment. In combination with 3D sensor technology, it provides athletes with realistic sight, sound, touch, and even smell, simulating the real stadium. These technologies improve coordination between players and provide data on the trainees’ performance and the strengths of athletes.
Cybersecurity
As the sports industry continues to grow, the threat of cyberattacks increases. The fans’ and athletes’ data, streaming platforms, and high sports events budgets — all are a target for attackers. To prevent risks and secure assets, sports organizers focus on the cybersecurity of the venue and attendees. To achieve this, they implement protective technologies as well as organize cybersecurity training for their employees. Blockchain is also becoming essential for purchase protection and fan data security while email defense systems prevent phishing attempts and viruses.
Advanced Streaming
The rise of digitalization is disrupting sports broadcasting. Broadcasters now seek to provide a personalized experience and detailed information while maintaining a high streaming speed. 3D technologies and 4K resolution provide an advanced quality stream for fans. Over-the-top (OTT) platforms deliver live streams to internet-enabled devices, allowing fans to watch streams on multiple devices from anywhere.
Virtual reality (VR) streaming is another technology that provides fans an opportunity to have a real in-depth experience. This allows them to watch the game from different angles by virtually switching seats. These technologies improve the quality of the broadcasting and allow fans to get more accurate information about what is happening during the match.
Sustainability
To minimize the negative impact of the sports tech industry on the environment, startups are introducing innovations that make sports more sustainable. For example, after the fans leave the stadium, leftover food is recycled. This solution helps prevent food waste from ending up in landfills, thereby reducing greenhouse gas emissions. Innovative rainwater reuse systems are being used to irrigate the plants and grass in and around the smart stadium as well as for laundry and restroom flushing.
As stadiums use large amounts of electricity during the event, switching to renewable energy usage is another trend. Green stadiums are not only beneficial for the environment but also reduce spending on energy consumption. Athletes prefer wearing eco-friendly sportswear made from sustainable materials like organically grown cotton and cellulose fibers made from trees.
Sport Tech Partners
