AI won’t wait, will you?
AI in Sports is evolving rapidly and its impact can be seen from every angle. From a municipal perspective, AI can help design smarter cities and activate healthier communities. For an athlete, it means personalised training, faster recovery and data-driven performance. For a sports club or federation, it unlocks new ways to engage members, improve operations and grow the game. And for investors, it opens a field of scalable opportunities at the intersection of technology, health and sport.
During this special afternoon at the Dutch AI week, we will explore the potential of artificial intelligence in sports. What it means today and where it will take us tomorrow. Join us and discover how AI is reshaping the future of sport. Will you be ready?
European AI Sports Award
If you believe your AI solution can change the game, this is your chance to prove it. For startups, scale-ups and innovators, this is the moment to step into the spotlight. Showcase your breakthrough and win the European AI Sports Award. Do you have what it takes to present your company on:
1. AI for athletes and staff
2. AI for cities and municipalities
3. AI for clubs and federations
4. AI for employees
5. AI for fans
6. AI for media and sponsors
This award, powered by Sports+Vitality and the European Sports and Wellbeing Alliance for Municipalities (ESWAM), offers more than recognition. Winners gain pan-European visibility, expert endorsement, media exposure and access to a powerful network of decision-makers. The top 3 will present themselves on stage during the summit. Click HERE to apply for the award, or click the button below!
INSPIRE
INTERACT
IMPACT
Tuesday November 18, 2025
5TRACKS Offices - Platform C, Stationslaan 226 Breda, Netherlands
Registration
Maximum 100 participants
PROGRAM
An afternoon packed with ideas, pitches and breakthroughs to discover how AI is changing the game. (last update: September 24, 2025).
| 13:00 | Walk-in and visit AI expo |
| 13:45 | "Word of Welcome" Arno Hermans - initiator @ ESWAM |
| 14:00 | "The (in)dependency of AI" Bert van Thilborgh - trendwatcher / lecturer @ Thomas More Mechelen Bert is a futurist, trendwatcher and author of "Trendsurfing". After a career in communication where he created award-winning campaigns such as Football on Top of the Roof for Walt Disney Studios, he became a leading voice on innovation. He has worked with top brands including Electronic Arts and IKEA, and advises organisations on anticipating change and consumer behaviour. As an international keynote speaker, Bert energises audiences worldwide with inspiring talks on AI, future trends and shifting generations. |
| 14:30 | "PITCH #1" |
| 14:45 | "European perspective on AI in sports" Stefano Pintus - policy officer @ European Commission - unit Sport Stefano focuses on innovation and digitalisation in European sport. He leads initiatives on sport data and statistics, supporting member states with evidence-based policymaking. Stefano is especially engaged with the role of AI in strengthening grassroots sport, boosting participation and shaping smarter policies. As a European voice on the future of sport, he connects emerging technologies with societal impact. |
| 15:15 | "PITCH #2" |
| 15:30 | "What's the effect of AI in sports?" Morten Pohl - process manager for digitalisation and AI @ German Olympic Sports Confederation (DOSB) Morten leads efforts to digitise operations and embed AI in organised sport. He has become a key figure sharing best practices in forums across Europe, showing how AI can enhance transparency, efficiency and athlete engagement. Morten’s work spans both technical infrastructure and strategic vision, helping sport organisations adapt to the AI era. With his insights, he inspires stakeholders to move from theory to action and unlock new possibilities for performance and participation. |
| 16:00 | "PITCH #3" |
| 16:15 | "INTERMEZZO" |
| 16:30 | "European AI Sports award" ceremony The European AI Sports Award gives innovators the stage to gain European visibility, pitching at Dutch AI Week in Breda to federations, clubs, cities, brands and investors. Entries are reviewed by an independent jury of experts in AI, sport performance, public health and business, offering valuable feedback to sharpen your impact. Click on the button to register your company!
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| 16:45 | Networking drinks and visit AI expo |
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