Building bridges of impact
Are you keen to learn and discover new concepts, strategies, visions and more from your European colleagues? We see our role as innovation partner to facilitate you in:
Funding
Knowledge
Network
The alliance works around
CROSS SECTORAL
How to collaborate and partner with sectors, such as education, healthcare and urban planning, to address challenges and leverage opportunities. It involves breaking down silos and integrating expertise and resources from various fields to develop holistic and sustainable solutions for promoting participation, enhancing infrastructure and promoting healthier and more vibrant communities.
FACILITIES
How do (sports) facilities provide opportunities for individuals and communities to engage in physical activity, promote health and wellbeing and stimulate social connections. within the alliance, we focus on optimizing the design, accessibility, sustainability and utilization of (sports) facilities to maximize their impact on participation and overall community development.
PARTICIPATION
How to promote and facilitate increased participation in sports and physical activity among people of all ages and abilities. By fostering greater participation in sports and physical activity, the alliance seeks to improve public health, enhance social wellbeing and contribute to the overall vitality of communities.
PUBLIC SPACE
How to create accessible and inviting public areas where people can engage in various activities, including sports and exercise. Public spaces play a crucial role in promoting physical activity, social interaction and community cohesion. The alliance focusses on enhancing the quality, accessibility and utilization of public space to encourage active lifestyles and support overall community wellbeing.
European cities
Europeans
Our mission
We turn our passion into facilitating valuable connections accross Europe to create significant and positive change in the world of sports and wellbeing.
Connect to be inspired
By securing funding, expanding knowledge and strengthening networks, you can effectively address urban challenges, drive sustainable development and enhance the quality of life for your citizens through improved sports and wellbeing initiatives. Are you ready to meet your European colleagues?
Choose your involvement in the ESWAM
ESWAM Explorer
Representing a city / municipality? Benefit from the following services, free of charge:
+ Bimonthly newsletter
+ Invitations
FREE
ESWAM Pioneer
Representing middle or large city / municipality? This annual package includes:
+ ESWAM Free services (ESWAM free space also included)
+ 2x regular eMagazines and 6x special eMagazines
+ 2x Alliance City Trip *
+ 4x Webinar
+ Community full access (invite after registration)
+ Mediacenter with pictures and presentations
+ (EU) funding opportunities
+ 1-on-1 meetings
€ 5.000,- ex VAT per year
* 4 individual tickets annually. All tickets include activities, catering and hotel.
Download the brochure to read a full explanation on the ESWAM Pioneer.
“The added value of the ESWAM for the city of Rotterdam lies mainly in exchanging knowledge and gaining inspiration. After all, as cities we are not competitors, but we pursue the same goals. International examples can provide a new, fresh look at problems or appropriate solutions. We will use the network in our ambition to become a ‘Global Active City’. It is therefore relevant for the city of Rotterdam that there are cities in this network of a comparable size, in which we can both provide and obtain knowledge.”
“At the Copenhagen City Council, we see the ESWAM as a platform to offer municipalities the opportunity to exchange best practices, form European partnerships and access valuable EU project opportunities, all within a trusted community of forward-thinking peers. I recommend you to join this growing alliance and contribute to shaping a more active, healthy and vital society”
Innovation Partner
As innovation partner we extend the municipality’s capabilities in funding, knowledge and network. We are delighted to support cities like:
Upcoming events
March 4 | "GAME ON, CITY HALL" | ONLINE
Esports is rapidly moving from bedroom hobby to mainstream culture, with a global audience of over half a billion fans. For cities, this opens up new ways to engage with young people and connect education, culture and the local economy.
In this next ESWAM webinar: “Game On, City Hall” we explore how municipalities embrace esports with smart policy and practical facilitation: from recognising esports in local sport and youth strategies to enabling venues, events and inviting community spaces. With voices from Katowice, the architect behind leading esports facilities in Hamburg and Utrecht and Copenhagen City Council, this webinar offers city representatives concrete insights on how to integrate the esports potential into the city.
June 4 | "TIME TO PLAY IT SMART" | BREDA
We experience a pressure on running sport facilities, both indoors and outdoors. Costs are rising, regulations are changing and expectations around accessibility, sustainability and community impact keep growing. For sport companies and municipalities, this creates a daily challenge: how do you keep these facilities running smoothly, financially sound and socially valuable at the same time?
Time to Play It Smart is an ESWAM event focused on one clear theme: using data to improve facility management. From swimming pools, sports halls and gyms to football pitches, hockey fields, athletics tracks and more spaces. Data can bring clarity to what is actually happening on and around your facilities: real usage, peak moments, capacity, catering, maintenance needs, staffing, energy and water consumption, user experience and commercial opportunities such as events, meetings or hospitality.
ESWAM EMAGAZINES
Every year in June and December we launch the ESWAM eMagazine. An eMagazine with fresh ideas, diverse perspectives and plenty of inspiration. We invite guest writers to share their knowledge with you.
ESWAM eMagazine #1.0 – December 2024
ESWAM eMagazine #2.0 – June 2025
ESWAM eMagazine #3.0 – December 2025
During the year we create the ESWAM eMagazine specials. These specials are exclusively avalable for the alliance.
ESWAM eMagazine #1.1; Activating public spaces; where materials create magic – March 2025
ESWAM eMagazine #1.2; Rotterdam. Metropolis of Sports; growing with the city – May 2025
ESWAM eMagazine #2.1; Urban Sports Cities; different uses for different users – July 2025
ESWAM eMagazine #2.2; Rooftop Access; redefining the skyline – October 2025
ESWAM eMagazine #2.3; Tallinn. European Capital of Sports. – December 2025
COMMUNITY ACCESS
All alliance partners have exclusive access to the ESWAM community. Features include events, mediacenter, members and news. The mediacenter has a rich database of downloadable presentations of all events. All members can contact eachtother directly. In the community news is shared and events announced. All alliance partners receive a personal invite to join this community.
As municipal representative you can already create your accoint for the ESWAM free community. Click on the link to get your free access.
EU FUNDING OPPORTUNITIES
Sports+Vitality is actively involved in the steering group in the SHARE2.0 project, initiated by the European Commission.
SHARE 2.0 will structure and strengthen collaboration and knowledge exchange on key subjects in the field of sport:
1. ACCESS TO EU FUNDING
2. HEALTH
3. INNOVATION
4. SUSTAINABILITY
With our involvement, we shape the future of sports in Europe. Therefore we always look for opportunities to serve the ESWAM.
European Sports and Wellbeing Alliance for Municipalities
— Fostering cross-border collaboration
“Don’t you think it’s nice to contact a person instead of a chatbot”
Arno Hermans
E. arno@sportsvitality.com
T. +31 (0)6 22 528 705
