Time to Play it Smart

Data to improve facility management

We experience a pressure on running sport facilities, both indoors and outdoors. Costs are rising, regulations are changing and expectations around accessibility, sustainability and community impact keep growing. For sport companies and municipalities, this creates a daily challenge: how do you keep these facilities running smoothly, financially sound and socially valuable at the same time?

Time to Play It Smart is an ESWAM event focused on one clear theme: using data to improve facility management. From swimming pools, sports halls and gyms to football pitches, hockey fields, athletics tracks and more spaces. Data can bring clarity to what is actually happening on and around your facilities: real usage, peak moments, capacity, catering, maintenance needs, staffing, energy and water consumption, user experience and commercial opportunities such as events, meetings or hospitality.

On 4 June, we move beyond the theory. Together we explore practical, real-life examples of how data supports better daily operations, smarter maintenance planning, stronger investment decisions and clearer reporting on societal return. If you work in a sport company or within a municipality responsible for facilities, this event will provide fresh insights, proven approaches and concrete ideas you can apply tomorrow.